Discussing Longines design, heritage and strategy with its CEO
The interview with Longines' new CEO, Patrick Aoun, reveals a deep passion for the brand and its heritage, focusing on three main pillars: professional timekeeping, instruments for pilots and explorers, and elegance. Aoun emphasizes the interconnectedness of these categories, highlighting innovations like the rotating bezel and flyback chronograph, which were pivotal in enhancing aviation safety. The introduction of the Spirit collection aims to bridge the gap between luxury and functionality, showcasing a blend of toughness and sophisticated design that caters to diverse customer needs. Looking towards the future, Aoun is committed to maintaining Longines' heritage while adapting to modern preferences, such as producing slimmer and better-proportioned watches. He aims to position the brand in a "sweet spot," providing exceptional value for money without compromising quality. The conversation underscores a philosophy that values accessible luxury, allowing a broader audience to experience Swiss watchmaking excellence, while also hinting at exciting developments within the brand's collections, such as the Ultra-Chron, which holds significant potential for collectors.
