Dr. Andreas Kaufmann on How Leica Blends Its Photographic DNA With German Watchmaking
Dr. Andreas Kaufmann discusses Leica's evolution into watchmaking while honoring its rich photographic heritage. He highlights the company's historical roots and expertise across various fields, emphasizing how this foundation has influenced their recent watch projects. The collaboration with designers and engineers has led to the creation of timepieces that reflect Leica's identity, incorporating unique functions and a focus on precision. The conversation also delves into the design and functionality of the watches, with features like a crown function selector and power reserve indicators that showcase German engineering. As Leica aims to establish itself as a respected high-end watch brand, future plans involve expanding their product lines while enhancing distribution beyond existing customers to reach a broader audience.
