Dubai Watch Week 2025 is on a whole other level
Dubai Watch Week 2025 has elevated the experience of watch fairs with its new venue and an impressive lineup of brands showcasing their latest innovations. The event retains its focus on watch culture, featuring engaging discussions and panels, including a notable appearance by Rolex CEO Jean-Frédéric Dufour, who addressed the perceived competition from smartwatches like the Apple Watch. Dufour emphasized that traditional watches transcend mere timekeeping, appealing to those who value artistry, while smartwatches serve a different purpose. The week also highlighted a variety of new timepieces, ranging from high-end models like TAG Heuer's Monaco Chronograph Split-Seconds Air 1 to more accessible options like Tudor's new 36mm Ranger with a Dune White dial. Evening events further enhanced the atmosphere, featuring brand launches against the stunning backdrop of the Burj Khalifa. The excitement surrounding Dubai Watch Week underscores its significance as a must-visit destination for watch enthusiasts around the globe.
