Editorial: Reflections on Dubai Watch Week 2025
Dubai Watch Week 2025 marked its seventh edition with unprecedented scale and ambition, showcasing 90 brands and attracting 49,000 visitors over five days. Set in Burj Park, the event featured a temporary yet impressive venue built in just six weeks, creating an engaging atmosphere for industry leaders and collectors. The energy was vibrant despite market challenges, reflecting a resilient watch industry. Notable attendees included Dubai’s ruler and Rolex's chief executive, underscoring the event's growing importance. The week was characterized by significant product launches, insightful panel discussions, and meaningful interactions among attendees. Highlights included Jean-Frédéric Dufour's rare public appearance, where he shared insights on Rolex’s direction and innovations. The event also showcased a range of new timepieces, from Chopard's technically advanced Grand Strike to innovative concepts like Audemars Piguet's intelligent watch winder. Overall, Dubai Watch Week reinforced its status as a vital gathering for the global watch community, blending tradition with modernity and fostering connections among brands, collectors, and enthusiasts.
