Editorial: Tudor at 100
Tudor celebrates its centennial this year, a significant milestone within the watch industry that has traditionally prompted brands to release special editions. While speculation abounds regarding potential anniversary pieces for Tudor, it is anticipated that their approach will be subtler, with perhaps a few understated nods to the occasion rather than overt celebratory releases. Despite being established for 100 years, Tudor has only recently gained prominence among watch enthusiasts, with iconic models like the Black Bay and Pelagos solidifying its reputation as a premier sports watch maker. As Tudor enters its second century, it finds itself in a powerful position within the industry, rivaling only the likes of Rolex and a few luxury brands. The brand has cultivated a strong, consistent image by offering high-quality timepieces at accessible prices, positioning itself as a realistic aspiration for many consumers. However, the upcoming increase in pricing could challenge this perception, as Tudor strives to maintain its appeal amidst rising costs. The brand’s ability to navigate this transition will be crucial in determining its future influence and standing in the competitive watch market.
