Essays: 2026 Is the Year We Fight AI Slop To Reclaim Human Craft
In 2026, there is a renewed focus on fighting the prevalence of AI-generated content to reclaim the essence of human craftsmanship, particularly in watchmaking. The narrative reflects on the emotional and intellectual connections people have with watches, which are seen not only as timekeeping devices but as cultural artifacts that embody human effort. The exploration of watches as totems of culture is juxtaposed with the contemporary challenges of algorithm-driven creativity, emphasizing the need for appreciation of traditional craftsmanship amidst a digital landscape saturated with noise. The vision for the future includes continuing to produce meaningful content through Hodinkee magazine, which aims to bridge the gap between centuries-old Swiss watchmaking and modern design aesthetics. The goal is to create a platform that not only serves the core audience but also expands inclusivity and cultural relevance. As society navigates a landscape filled with fleeting trends and superficial narratives, there is a call for plurality of thought and support for diverse perspectives within the watch industry, fostering an environment where new ideas and talent can thrive.
