Essays: My 2025 In Watches, A Whirlwind Year Without a Pause
2025 marked a transformative year in the watch industry, characterized by a resurgence of maximalist designs and innovative timepieces. Notable releases included Vacheron Constantin's highly complicated wristwatch and Audemars Piguet's ultra-thin flyback chronograph, reinforcing the significance of luxury watchmaking. However, the abundance of new releases led to an overwhelming experience for enthusiasts, as brands struggled to maintain focus amidst rising prices and a saturated market. This environment necessitated a balance between storytelling and engaging a fatigued customer base, highlighting the need for clarity in messaging. Throughout the year, visits to various manufacturers provided insights into the contrasting realms of high-end and accessible watchmaking. Engaging experiences, such as witnessing the craftsmanship at Vacheron Constantin and exploring the Swatch Sistem51 facility, underscored the diverse approaches within the industry. The importance of embracing all types of watches, from luxury to more affordable options, was emphasized as a way to foster understanding and appreciation among different segments of the watch community. As the new year begins, there is a hopeful anticipation for continued storytelling and a push against watch snobbery.
