Essays: On Eastern Arabic Numerals And Why We Need More Regional Releases Like Bulgari's Newest Octo Finissimo
The discussion centers around the significance of regional releases in watchmaking, particularly emphasizing Bulgari's latest collaboration with Emirati artist Mattar Bin Lahej for the Octo Finissimo. This release breaks away from the conventional use of Eastern Arabic numerals, showcasing a thoughtful and culturally rich design that honors the Middle Eastern heritage. The piece reflects a deeper understanding of local culture, moving beyond mere commercial exploitation of aesthetic trends. Moreover, the narrative critiques the trend of using Eastern Arabic numerals as a marketing gimmick, suggesting that watch brands should explore the rich history of Arabic calligraphy for more creative and meaningful designs. The collaboration illustrates the potential for watches to represent cultural narratives and the uniqueness of the region, advocating for a future where more diverse and inspired designs cater to the tastes of a global community of collectors.
