Video: Lightning from Rolex, Fire from Chopard, and 90+ Brands Lighting Up Dubai Watch Week 2025!
A horological storm warning has been issued as over 90 brands gather at the luxurious Burj Khalifa for Dubai Watch Week 2025. Attendees are urged to expect the unexpected, with a flurry of new releases flooding social media and significant moments like Rolex CEO Jean Frédéric Dufour addressing the global watch community. The excitement peaked during Karl-Fritz Scheufele's presentation of Chopard’s most complicated watch to date, the L.U.C Grand Strike. On-the-ground coverage is provided by Watchonista’s Ash Longet, who will report on the evolving conditions at the convention. As anticipation builds for what else the event will unveil, the atmosphere is charged with enthusiasm and innovation, promising a memorable experience for all involved.
