Farer's New Cushion Case Watches: A Case for 35mm Design
Farer has expanded its Cushion Case collection with two new 35mm models, the Furneaux and the Belzoni, which not only feature a size reduction from the original 38.5mm but also incorporate a more dramatic design with a steeper bezel slope. The dials of these watches are particularly noteworthy, showcasing a unique texturing process that creates a visually striking gradient effect, described as having a "jewel-like brilliance." The Furneaux offers a raspberry pink palette, while the Belzoni features a bold teal with a radial bark-like texture, both designed to draw attention. Inside, the watches are powered by the Sellita SW210-1 b Elaboré movement, a hand-wound Swiss caliber with 45 hours of power reserve and additional decorative features visible through the sapphire exhibition caseback. Priced at $1,165 each, these models may challenge collectors who typically prefer larger sizes, but the compact dimensions are argued to enhance their suitability as dress watches. The teal dial of the Belzoni is particularly highlighted for its versatility, suggesting it would pair well across various contexts, contrasting with the bolder pink of the Furneaux.
Buying Time Analysis: The introduction of the 35mm Farer Cushion Case watches represents a strategic shift in design philosophy, emphasizing thoughtful detail and craftsmanship that cater to both traditional watch collectors and a new audience seeking stylish, compact options, thereby expanding the brand’s appeal in a competitive market.
