February 2026 Watch Market Update | WatchCharts
In January 2026, the luxury watch market showed signs of cautious recovery, with the WatchCharts Overall Market Index increasing by 0.8%. Major brands such as Rolex and Patek Philippe saw price increases of 1.2% and 0.3%, respectively, marking continued growth for Patek Philippe for the eleventh consecutive month. Tudor emerged as the top performer with a 1.6% gain, while brands like Hublot and IWC experienced declines. The market appears to be regaining confidence, with about two-thirds of luxury watch brands reporting positive performance, indicative of a renewed interest in secondary market dynamics. Recent trends suggest a potential revival similar to the 2020-2022 market rally, particularly for popular collections like Patek Philippe's Aquanaut and Nautilus. These models have seen significant appreciation, reinforcing collector interest. Other brands, such as Audemars Piguet's Royal Oak, are also gaining traction. The broader market may be shifting, with more brands rising than falling, and interest in luxury watches potentially expanding beyond just the top-tier names. Future reports will explore these market fundamentals and the factors driving this evolving landscape.
