First Look: The New Louis Erard x Astro Boy Brings Pop Culture to the Wrist
Louis Erard has launched a limited edition watch in collaboration with the beloved pop culture icon Astro Boy, marking a significant addition to its 2340 integrated sports watch collection. This 40mm titanium and steel timepiece features a striking dial that showcases Astro Boy in a dynamic pose, designed with multi-layered construction that enhances depth and visual appeal. The design incorporates unique elements like the futuristic Metro City and a villain engraved in the background, while maintaining a clean look with raised flange and minimal distractions. The watch is powered by the Sellita SW300-1 automatic movement, offering a power reserve of 56 hours and is water-resistant up to 50 meters. Limited to just 178 pieces, the Louis Erard x Astro Boy retails for CHF 3,990, which is EUR 1,000 more than the standard models. With a sophisticated integrated bracelet and a screw-down caseback adorned with an engraving of Astro Boy, this watch is a blend of artistry and functionality. The collaboration not only highlights Louis Erard's innovative approach to watchmaking but also pays homage to the cultural significance of Astro Boy, appealing to both collectors and fans of the manga superhero.
