Five watch trends to look out for in 2026
The watch industry is embracing creativity in response to economic challenges, leading to innovative trends that define a new era of watchmaking. Notable trends include the resurgence of stone dials, which have gained popularity as brands like Rolex and Dennison explore unique materials. Avant-garde designs are emerging from independent brands, exemplified by Vanguart's architectural flying-tourbillon watch, which combines traditional craftsmanship with modern aesthetics. Additionally, 3D printing technology is being employed beyond prototyping, with brands like Apiar showcasing radical designs that challenge conventional watchmaking. Another trend is the evolution of integrated bracelets, which are being reimagined by brands like Christopher Ward and Louis Erard, merging modern materials with classic designs. Lastly, established shapes are being updated with innovative materials, such as Cartier's lightweight titanium Santos XL and Tissot’s carbon-fiber PRX, which maintains its iconic silhouette while adopting a contemporary edge. These trends highlight a shift towards thoughtful design and sustainable innovation in the watch market, setting the stage for a vibrant 2026.
