Fratello On Air: These Are The Next Watch Trends
In the latest episode of Fratello On Air, the hosts delve into predictions for upcoming watch trends, exploring various aspects such as materials, sizes, and colors. They discuss the sustainability debate in the watch industry, noting the challenges of aligning luxury and eco-friendly practices. While they believe that sustainability is becoming less impactful, brands like Chopard are highlighted for their ethical sourcing. The conversation also covers the gray market's role in pricing, with expectations of continued discounts on slower-moving watches. The hosts anticipate a shift towards larger watch sizes to complement the trend of baggier clothing, while colors like fuchsia and teal are predicted to emerge as popular choices. Titanium is expected to gain traction as a preferred material, alongside stainless steel. Personalization is discussed as an underutilized opportunity for brands, while limited editions are seen as losing appeal. Additionally, the trend towards digital watches is evolving, with smartwatches likely to decline in investment as Apple dominates the market.
