Frederique Constant Strikes First Sports Sponsorship With Pro Padel League Deal
Frederique Constant has entered the sports sponsorship arena by becoming the official timekeeper and watch of the Professional Padel League (PPL). This partnership marks the Swiss brand's first venture into professional sports, as it aims to expand its presence in the U.S. market. Launched in 2023, the PPL features ten North American teams competing in a rapidly growing sport that blends tradition with modern appeal. Frederique Constant's involvement will include branding across league events and broadcasts, as well as the development of a PPL-branded watch. Padel, a racquet sport gaining traction in North America, is characterized by its smaller playing surface and fast-paced gameplay. The league plans to host five major events in the U.S., Canada, and Mexico during the 2026 season, with significant prize money and an extensive broadcast reach. The partnership reflects Frederique Constant's strategy to connect with younger audiences and enhance brand visibility through lifestyle associations, similar to how other luxury watch brands have aligned themselves with various sports.
