G-SHOCK and Anti Social Social Club Launch a New Collaborative Capsule Collection
G-SHOCK has partnered with Anti Social Social Club (ASSC) to launch a new capsule collection featuring the DW6900 watch, which showcases a clear resin case adorned with a pastel floral and butterfly motif. The watch, which includes the phrase "GET WEIRD" on its display, embodies the unique aesthetic of ASSC, a streetwear brand founded in 2015 that has gained popularity through celebrity endorsements and collaborations. Alongside the watch, the collection also features a range of apparel, including hoodies, tees, caps, a tote bag, and a water bottle, all reflecting the same floral design, with prices ranging from $25 to $99. The DW6900 is engineered for durability, capable of withstanding extreme shocks and water-resistant up to 200 meters. It comes equipped with practical features such as a stopwatch, countdown timer, multiple alarms, and a backlight, making it a functional accessory despite its bold size of 53.2mm by 50mm and 18.7mm tall. The retail price for the new watch is set at $170, marking a significant addition to G-SHOCK's extensive lineup of collaborative pieces that appeal to a diverse range of collectors and enthusiasts.