Georges Kern answers tough Breitling questions in Dubai
Georges Kern addressed challenging questions during an interview at Dubai Watch Week, particularly concerning Breitling's commitment to its aviation heritage. He emphasized that the brand has not abandoned its pilot's watch lineage, citing ongoing success with lines like the Classic AVI, Navitimer, and Avenger. Kern argued that Breitling is more faithful to its roots than ever, having expanded beyond mere aviation to include iconic models from its history. He acknowledged the criticism that comes with expanding the brand's image but pointed to the company's growing average price and strategic focus on key models as evidence of success. Additionally, Kern revealed future plans for Breitling's multi-brand strategy, including the launch of Gallet, which aims to capture the entry-luxury segment, and hints at a high-end positioning for Universal Genève. He expressed satisfaction with the partnership with Tudor and noted that the market has come to appreciate the strength of Breitling's B01 calibre. Kern's overarching message was one of continuous evolution, encouraging those who haven't recently engaged with the brand to visit their boutiques and experience the new direction firsthand.
