Georges Kern: Building Breitling & Reviving Universal Genève | Watches, Strategy & Vision (4K) - YouTube - WatchAdvisor

Georges Kern discusses his journey in the watch industry, focusing on his role in building Breitling and reviving Universal Genève. He shares insights into the strategic decisions that shaped Breitling's revitalization, emphasizing the importance of brand heritage and innovation. Kern highlights the challenges faced and the vision required to maintain the identity of the brands while appealing to modern consumers. The conversation delves into the broader context of the watch market, touching on trends and consumer preferences. Kern articulates the significance of quality craftsmanship and storytelling in creating a lasting connection with customers. Through his experiences, he illustrates the delicate balance between heritage and contemporary demands, showcasing how a strong vision can guide a brand through transformation.