Gisele Revives the Sporty Essence of the Chanel J12 Watch
Chanel's J12 watch, originally launched in 2000 as the brand's first unisex sports watch, is re-emphasized in a new campaign featuring Gisele Bündchen. The campaign aims to return to the watch's original ethos, inspired by the sleek lines of racing yachts. Gisele highlights a personal shift towards intentional living, expressing how the J12 symbolizes timelessness, strength, and quiet elegance. The visuals showcase Gisele on a sailboat and model Clément Chabernaud rowing, reinforcing the watch's sporty direction and aligning with Chanel's support of the Oxford and Cambridge Boat Race. The J12's design features clean, monochrome lines crafted in ceramic for strength and lightness, embodying elegance and innovation. Gisele reflects on her longstanding relationship with Chanel, rooted in mutual respect for craftsmanship and creativity, and admires the brand's ability to honor tradition while reinventing itself. The campaign captures the balance between strength and softness, emphasizing the beauty of taking pauses and living with purpose, which resonates with Gisele's personal philosophy.
