H. Moser CEO Emphasizes Margin Preservation Amid Plans to Double Production and Sales
Edouard Meylan, CEO of H. Moser & Cie, emphasizes the importance of maintaining profit margins while aiming to double production and sales. As the Swiss watch industry faces challenges of overproduction and reduced profits, H. Moser plans to expand its capacity to produce 10,000 watches per year with a new factory. Meylan advocates for a disciplined approach focused on profitability rather than sheer volume, asserting that a strong margin is crucial for long-term growth and innovation. He believes that investing in marketing and maintaining product exclusivity will allow the brand to thrive in a competitive market. The conversation highlights the shift in consumer preferences towards craftsmanship and independent brands, especially during the pandemic. Meylan notes the significance of building relationships with customers and providing unique experiences that cannot be bought, which fosters loyalty. Looking ahead, H. Moser aims to balance growth with exclusivity, targeting a production capacity of around 8,000 to 10,000 watches while maintaining a strong perceived value at an entry price point of around $50,000. The outlook for 2026 appears promising, with a robust product pipeline and plans for significant announcements at upcoming industry events.
Buying Time Analysis: This story highlights H. Moser & Cie’s strategic approach to maintaining profitability while expanding production, which is crucial for understanding the evolving dynamics of the luxury watch industry amidst challenges of overproduction and changing consumer preferences.
