Has Rolex Discontinued the GMT-Master II Pepsi?
Rumors have intensified regarding the potential discontinuation of the Rolex GMT-Master II "Pepsi," fueled by reports of the model quietly disappearing from authorized dealer websites and rising prices on the secondary market. While the Rolex website still lists the Pepsi in its configurator, notable dealers like Bucherer no longer showcase it, leading to speculation about the model's future. Observations from industry insiders suggest that production may have ceased as of January, which has caused concern among prospective buyers of the GMT-Master II reference 126710BLRO. The uncertainty surrounding the GMT-Master II raises critical questions about whether Rolex will discontinue this popular model by the upcoming Watches and Wonders 2026 event, and if so, whether it will be replaced with an updated Pepsi or a long-anticipated variant like the black and red "Coke" bezel. Historically, the Pepsi configuration has seen periods of absence from Rolex’s catalogue, which adds to the apprehension of collectors and enthusiasts who have come to associate the brand with this iconic bezel style.
