Here's Why the World's Top Watchmakers Are Flocking to Miami
The influx of top watchmakers to Miami reflects a growing trend in the luxury market, particularly during December when art events like Art Basel attract affluent clientele. Major players like Rolex and Bulgari have unveiled new or renovated boutiques in the Miami Design District, emphasizing the city's status as a key hub alongside New York City and Beverly Hills. The appeal of Miami is enhanced by its international customer base, particularly wealthy shoppers from Latin America, making it an attractive location for brands to establish immersive retail environments. In addition to real estate investments, watchmakers are leveraging Miami's art scene to position their timepieces as objects of high art. Brands such as Piaget and Hublot are participating in Design Miami, showcasing their creations alongside traditional artworks. Piaget's tribute to Andy Warhol features a unique timepiece designed in collaboration with the Warhol Foundation, while Hublot celebrates its anniversary with a new street art collection. Cartier's immersive exhibition also highlights the craftsmanship behind its iconic Panthère collection, further blending the worlds of luxury watches and art.
