House of Brands Leadership Team Structure Announced
Georges Kern has taken on the role of CEO for House of Brands, outlining the operational structure and introducing a team of leading executives. This new entity encompasses well-known brands such as Breitling, Universal Genève, and Gallet, which is set to relaunch later this year. The leadership changes include Jean-Marc Pontroué, previously CEO of Panerai, stepping in as the new CEO of Breitling, while Grégory Bruttin has been promoted to managing director of Universal Genève. Erwan Rossignol will transition from his role at Breitling to become managing director of Gallet, further strengthening the executive leadership team. In the U.S. market, Thierry Prissert will move to a non-executive role as chairman of the House of Brands USA board, supporting the brand's expansion. Antoine Loron, formerly managing director of Breitling Latin America, will take over as the new president for Breitling USA and Canada, while Renato Meier succeeds him in LATAM. House of Brands is positioned across premium, luxury, and volume segments, with Universal Genève recently launched, offering collections priced between $12,000 and over $50,000, competing with high-end brands like Jaeger-LeCoultre and Audemars Piguet.
Buying Time Analysis: This story is significant as it outlines the strategic leadership changes within House of Brands, a new entity in the luxury watch market, which is poised to enhance brand development and market presence for its portfolio, including established names like Breitling and the relaunch of Universal Genève and Gallet.
