Hublot CEO Julien Tornare Discusses Partnering with Jeff Koons and Reconnecting with Founder Carlo Crocco
Julien Tornare, the CEO of Hublot, discusses the brand’s future direction, reflecting on its history and recent collaborations. He highlights the reconnection with founder Carlo Crocco as the company approaches its 50th anniversary and announces a new partnership with artist Jeff Koons, aiming to bring bold artistic vision to Hublot’s timepieces. The conversation also touches on Hublot’s position within LVMH, its past leadership under figures like Vacheron Constantin, Zenith, and TAG Heuer, and the strategic moves needed to regain its status as an industry innovator. Insights into brand ambassadors, market perception, and upcoming product developments round out the discussion.
Buying Time Analysis: This episode highlights Hublot’s strategic revival under CEO Julien Tornare, showcasing pivotal partnerships with Jeff Koons and a reconnection with founder Carlo Crocco, underscoring the brand’s efforts to innovate, reinforce its heritage, and position itself for a landmark 50th anniversary.
