Hublot names BTS star Jung Kook as global ambassador
Hublot has appointed Jung Kook, a member of BTS, as its global ambassador, with the announcement made in Seoul. This partnership illustrates the brand's strategy of aligning its watchmaking with influential figures in music, sports, and culture, emphasizing a connection between Hublot's innovative history and Jung Kook's genre-blending artistry. The collaboration highlights significant milestones in Hublot's evolution, including the fusion of materials that define its identity. Jung Kook expressed excitement over the partnership, reflecting on his performance at the FIFA World Cup 2022, where Hublot served as the Official Timekeeper, as a moment that intertwined music and time. Hublot's CEO, Julien Tornare, praised Jung Kook as a key figure of his generation, noting that his creativity and boundary-pushing reflect the brand's spirit. The Big Bang Original Unico, launched in January 2026, is positioned as a representation of the partnership, embodying Hublot's focus on contemporary design and material fusion.
