Hublot Unveils New Big Bang Meca-10 Street Art Collection at Art Basel Miami Beach
Hublot has unveiled the Big Bang Meca-10 Street Art Collection at Art Basel Miami Beach, featuring a limited edition of four watches, each produced in an edition of ten. These unique timepieces combine the brand's design ethos with the vibrant spirit of Miami, utilizing a cracked composite concrete case that is hand-painted by artist Saiff Vasarhelyi. Each model—Magic City, Vice, Big Water, and Sunshine—carries distinct colors that engage with the urban art scene, showcasing a seamless blend of functionality and aesthetic appeal. The watches are designed to reflect the surrounding environment, with painted lines that extend to the straps and dials, while the mechanics of the Meca-10 movement remain fully visible. The launch event included a performance by 50 Cent, who wore a unique Hublot piece designed for the night, further enhancing the connection between music, art, and watchmaking. The atmosphere of the evening shifted from an exhibition to a social gathering, allowing guests to appreciate the interplay of light and texture in the new collection. Each watch stands as a testament to Hublot's decade-long engagement with Miami, exploring material and color without relying on technical novelty. Priced at USD 57,500, the collection invites collectors to experience a moment and place that is both measured and thoughtful, perfectly aligned with the ever-changing landscape of the city.
