I Never Thought I’d Say This, but Orient Star Is Winning My Attention Over Seiko
Recent Orient Star announcements have captured attention, shifting perceptions about the brand's positioning against competitors like Seiko. The launch of the 75th anniversary collection showcases five limited edition watches that reflect a newfound confidence and direction for Orient Star. Each model, from the M34 F8 Date with a striking meteorite dial to the more traditional M45 F7 Small Seconds, highlights the brand's commitment to quality, in-house movements, and thoughtful design. The collection aims to challenge the traditional perceptions of value and quality in the watch market. As the brand celebrates its 75th anniversary, it positions itself not just as an alternative but as a serious contender in the luxury watch space, offering a diverse range of models priced between €660 and just over €3,200. The contemporary designs and innovative features, such as power reserve indicators and water resistance, signal a willingness to compete with more established names. This evolution in Orient Star's offerings makes it increasingly difficult to overlook the brand when considering new watch purchases, as it aims to redefine its place in modern collections.
