ID Genève unveils the new Circular S in the presence of Leonardo DiCaprio
ID Genève has introduced the new Circular S collection, coinciding with the launch of Switzerland's first solar furnace, developed by Panatere. This innovative line features the "Eclipse" watch, crafted from reprocessed stainless steel melted using concentrated sunlight, significantly reducing its carbon footprint. Leonardo DiCaprio, a supporter and investor in ID Genève, attended the inauguration, highlighting the brand's commitment to eco-innovation and luxury redefined through sustainable practices. The solar furnace, one of Europe's most advanced facilities, can reach temperatures above 1,500°C, allowing for the melting of metals without fossil fuels. DiCaprio expressed pride in ID Genève's pioneering efforts, showcasing how such innovations can drive climate action. The initiative builds upon the brand's previous achievements in sustainable luxury, including regenerative carbon cases and collaborations with the United Nations Sustainable Development Goals.
