In-Depth: 55 Years After Bringing it First to Market, Citizen is Still the Master of Titanium
Citizen has established itself as a leader in titanium watchmaking, celebrating the 55th anniversary of its proprietary Super-Titanium. The brand's journey began in the 1960s when Citizen recognized the need for a more durable and lightweight alternative to traditional watch materials. This led to the introduction of the X-8 Chronometer in 1970, the first commercially available titanium watch. Despite the challenges of working with titanium, Citizen's engineers developed innovative processing techniques that overcame these hurdles, paving the way for advancements in titanium technology. The evolution of Citizen's titanium expertise culminated in the creation of Super Titanium™, which combines lightweight properties with exceptional scratch resistance and hypoallergenic qualities. The recent exhibition showcased new models, including limited editions that pay homage to traditional Japanese craftsmanship through the use of washi paper dials. Additionally, the brand introduced the Zenshin 60 Automatic collection, offering accessible yet high-quality titanium watches under 500 euros. Citizen's commitment to quality, innovation, and affordability continues to solidify its reputation as a master of titanium in the watch industry.
