In My First Year In Watches, One Brand Stood Above The Rest
In the first year of working in the watch industry, a significant focus was placed on the brand Audemars Piguet, which stood out for its consistency and ability to blend innovation with tradition. The experience began with a memorable first day on the job, involving a shoot with influential figures discussing the new Caliber 7138 Perpetual Calendar. Throughout the year, the watch world was marked by numerous releases, yet Audemars Piguet's presence felt constant and reassuring, underscored by their advertising campaigns that maintained visibility in everyday life, even in places like Brooklyn. As the year progressed, experiences such as attending major events and press trips deepened the connection to various brands, with each encounter reinforcing the importance of authenticity in brand storytelling. The year culminated in the Dubai Watch Week, where Audemars Piguet continued to make headlines, including hosting a talk show with celebrity John Mayer. As the new year approaches, reflections on the past year lead to anticipation for what innovations and brand stories will emerge next in the evolving landscape of horology.
