Industry News: Swiss Watch Exports to the U.S. Have Dropped 56% in September 2025
Swiss watch exports to the U.S. fell dramatically by 56% in September 2025, largely due to the 39% import tariffs imposed by the U.S. administration starting in August. While this decline was anticipated, it highlights the ongoing challenges faced by the watch industry, which is already grappling with a slowdown in sales in major markets like China and Hong Kong. Despite this downturn, some regions are showing recovery; the United Kingdom has become the top market for Swiss watches, and significant growth has been reported in Greater China and neighboring countries such as Canada and Mexico. Overall, while the export figures for September are concerning, the broader picture indicates a complex landscape with mixed performance across various markets.
