Inside the Collecting World of Lex Borrero, President of the Miami Watch Club
Lex Borrero, president of the Miami Watch Club, recounts how his fascination with timepieces began on Canal Street in New York City, where the abundance of counterfeit watches sparked the idea that a watch could be a personal statement. The experience led him to dream of building a real collection, a vision he pursued while working at an Expedia call centre and traveling to pitch his music. His first Rolex, bought during that period, became a symbol of perseverance after it fell into collections due to financial strain, yet he refused to relinquish it and eventually paid it off, cementing its significance in his life. Throughout his collecting journey, Lex highlights several standout pieces, including a Louis Vuitton Tambour Convergence that represents a new era of watchmaking, and an Audemars Piguet skeleton perpetual calendar Royal Oak acquired at the cost of his relationship with the brand. He emphasizes that design and dial colour remain his primary criteria when a watch catches his eye, and he acknowledges the community built around his passion, noting how the Miami Watch Club has forged meaningful connections and enriched his world.
Buying Time Analysis: This story shows how Lex Borrero’s dedication turned watch collecting into a personal journey and a community‑building force, underscoring the cultural and emotional value of timepieces.
