Inside the rise of Ressence with founder Benoît Mintiens
Benoît Mintiens, the founder of Ressence, reflects on the brand's evolution as it celebrates its 15th anniversary. He emphasizes a commitment to human-centered design, focusing on the interaction between the wearer and the watch rather than traditional watchmaking aesthetics. Ressence has introduced innovative features such as an integrated titanium bracelet and artistic collaborations, showcasing a departure from conventional design codes. Mintiens notes the challenges of production within the industry but remains optimistic about the future, prioritizing a stronger presence in both watchmaking and design, while maintaining the brand’s unique identity. The conversation touches on Mintiens' experiences at trade fairs like Basel World, where he recognized the need for innovation in design amidst a sea of traditionalism. He describes Ressence's approach as rooted in complexity and organic shapes, challenging the norms of flat designs prevalent in the industry. Mintiens believes that true design should foster a relationship with the user, encouraging a shift in focus from digital devices back to the wrist. As Ressence continues to navigate the complexities of production and market positioning, Mintiens embraces the brand's outsider status while asserting the significance of their distinct perspective in the world of high-end watches.
