Insights from CEO Matthieu Humair on Watches & Wonders 2026
Watches & Wonders, the premier watch event, is set to take place in Geneva, showcasing 66 prestigious brands, including Rolex and Patek Philippe. CEO Matthieu Humair emphasizes the significance of providing a unique experience for all attendees, from industry insiders to families, as the event expands its offerings. This year will see the introduction of dedicated spaces for kids alongside an impressive array of exhibitors and activities, all designed to engage and excite visitors. The event has grown significantly, tripling in size over recent years, and is characterized by elaborate installations that rival those of authorized dealers. Humair notes the importance of innovation and historical exhibitions, with this year's focus on the evolution of the alarm clock. Additionally, the show is branching out into the city of Geneva, fostering a festival atmosphere and expanding its reach, which last year connected with over 700 million people worldwide. Humair expresses a commitment to continuous improvement and cultural relevance, ensuring that Watches & Wonders remains at the forefront of the watchmaking industry.
Buying Time Analysis: This story highlights the significance of Watches & Wonders as a pivotal event in the horological calendar, showcasing the latest innovations and trends in watchmaking while fostering connections within the industry and expanding its reach to a broader audience, including enthusiasts and families.
