Feature

Interview: Grebuel Frosey CEO Michel Nydegger On What Lies Ahead For The Brand

Editorial Staff

02 Feb 2026 — 1 min read

Michel Nydegger, the CEO of Greubel Forsey, emphasizes a management philosophy that fosters creativity among the brand's 130 employees rather than traditional oversight. He aims to create a supportive environment where ideas can flourish through collective discussion. Nydegger prioritizes sustainability in the brand's operations, ensuring that each timepiece produced contributes meaningfully to the history of watchmaking. Despite the unique challenges of handmade luxury watches, he maintains a steady production volume of around 200 pieces per year, focusing on quality and craftsmanship over quantity. As Stephen Forsey steps back from daily operations, Nydegger reassures that the brand's strategic vision and roadmap will remain unchanged. Exciting future projects are on the horizon, particularly collaborations with the Time Aeon Foundation, dedicated to preserving watchmaking knowledge and fostering dialogue among craftsmen. These initiatives reflect Nydegger's commitment to innovation and the rich heritage of the brand, promising to share more details in the near future, potentially at upcoming events like Watches and Wonders.

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