Interview: Patrick Aoun, Longines’ New CEO, on His Vision For The Brand’s Future
Patrick Aoun, the new CEO of Longines, shared his vision for the brand following his appointment in June 2025. With a 19-year history at Longines, Aoun emphasizes the importance of tradition, performance, and a redefined sense of elegance that adapts to contemporary styles. He believes that a strong brand identity is rooted in heritage and consistency, steering away from flashy designs in favor of understated elegance. This approach aligns with Longines' diverse portfolio of collections, which he sees as a strength, allowing the brand to navigate changing trends effectively. Aoun acknowledges the challenges of volatility in the global market but views them as opportunities for growth. He underscores the brand's commitment to precision timekeeping and its longstanding relationship with sports, which reinforces trust and reliability. For Aoun, the ultimate goal is to forge emotional connections with consumers, ensuring that Longines watches become cherished companions that capture significant moments in life. This strategy not only aims to enhance brand loyalty but also positions Longines as a leader in accessible luxury timepieces.
