Interview with Frédéric Bondoux, CEO of Grand Seiko Europe
Frédéric Bondoux, CEO of Grand Seiko Europe, discusses his deep personal connection to mechanical watches and the craftsmanship behind them. He emphasizes the brand's commitment to quality, respect for tradition, and the importance of a sustainable growth strategy in Europe, where Grand Seiko has established a presence over the past five years. Bondoux highlights the brand's unique value proposition, offering high-quality timepieces at competitive prices while maintaining a focus on precision and artistry. He also addresses the challenges of brand recognition in Europe, the significance of Japanese cultural values, and the goals for future growth, aiming to position Grand Seiko as a leading luxury brand for the next generation.
