Interview with Greubel Forsey CEO Michel Nydegger
Greubel Forsey, founded in 2004, is known for its meticulous watchmaking principles, emphasizing that each timepiece must have a purpose beyond mere fashion. With a significant focus on innovation, the brand has registered numerous patents and developed in-house calibres. Recently, the company returned to full private ownership, with Michel Nydegger stepping in as CEO to guide the brand into its next chapter while maintaining its artisanal quality. Nydegger has halted previous plans to scale production, opting instead to focus on efficiency and quality over quantity. Under Nydegger’s leadership, Greubel Forsey plans to introduce new movements annually and is shifting towards creating smaller, more wearable timepieces, addressing the preferences of collectors. The brand values independence and has resisted acquisition offers, instead prioritizing a sustainable growth model centered around quality craftsmanship. With a rich history and a commitment to innovation, Greubel Forsey aims to preserve its unique approach to fine watchmaking while engaging more deeply with its community of collectors.
