Introducing: Louis Erard 2340. A New Chapter in Integrated Bracelet Watch Design.
The Louis Erard 2340 represents a significant evolution in integrated bracelet watch design, marking the brand's first foray into this category. Named after the postal code of Le Noirmont, where the company is based, this timepiece features a meticulously crafted bracelet made of 92 components, showcasing a harmonious blend of brushed titanium and polished steel. The case, measuring 40 mm in diameter, is made from a combination of materials that enhance both comfort and durability, making it 30% lighter than a full-steel equivalent. Water-resistant up to 50 meters, the watch embodies a thoughtful design that balances aesthetics with functionality. Available in three distinctive dial variations—Mint Green, Slate Blue, and Deep Blue—the Louis Erard 2340 incorporates unique patterns and textures that resonate with its bracelet design. Powered by the Sellita SW300-1 automatic movement, it offers a power reserve of approximately 56 hours. Priced at CHF 2,990 (approximately USD 3,750), it is positioned as an accessible yet high-quality option in the watch market, intended to be a foundational piece in the Louis Erard collection rather than a limited edition.
