Introducing: Louis Erard 2340 X Astro Boy. When Childhood Dreams Take Flight on Your Wrist
The Louis Erard 2340 X Astro Boy is a limited edition watch that merges the realms of horology and pop culture, celebrating the beloved manga character Astro Boy. Designed for emotional resonance, it features a hybrid case of brushed titanium and polished steel, measuring 40 mm across. The unique dial showcases a cinematic representation of Metro City and a vibrant, three-dimensional Astro Boy, crafted with applied elements rather than traditional prints. This intricate dial design, combined with a Sellita SW300-1 automatic movement, offers a power reserve of approximately 56 hours, making it both a functional timepiece and a piece of wearable art. With only 178 pieces available, the watch is positioned as a collector's item that transcends conventional categories such as tool or dress watches. By embracing contemporary cultural icons, Louis Erard aims to redefine the narrative of mechanical watchmaking, creating a conversation piece that reflects broader societal influences. Priced at CHF 3,990 (approximately USD 4,900), the Louis Erard x Astro Boy serves not only as a timekeeping device but also as a tribute to nostalgia and the evolving relationship between humans and machines.
