Introducing OraOrea by Zach Starr Weiss
Zach Weiss, co-founder of Worn & Wound, announces the launch of his independent watch brand, OraOrea, inspired by his lifelong passion for watches and design. After nearly 15 years in the industry, Weiss decided to turn his numerous watch designs into a reality, naming the brand after the Latin term for "golden hour," which evokes a feeling of bliss and harmony. The name was carefully chosen for its aesthetic appeal and the emotional resonance it carries, reflecting the essence of the brand. OraOrea’s initial offerings are set to launch in early April 2026, featuring prototypes that Weiss believes incorporate novel elements appealing to watch collectors. He emphasizes the importance of finishing, proportions, and intricate details that enthusiasts would appreciate. Although OraOrea operates independently from Worn & Wound, Weiss has the support of his partners in this new venture, which he plans to manage alongside his existing responsibilities at Worn & Wound.