Is the COSC Excellence Chronometer Certification Late to the Party?
The recent introduction of the COSC Excellence Chronometer Certification aims to elevate the standards of Swiss-made watches by implementing stricter accuracy and performance metrics. While it requires certified watches to maintain an accuracy of -2/+4 seconds per day during simulated real-world testing and includes additional specifications such as anti-magnetism and power reserve certification, there is skepticism about its necessity. Many brands, including Omega and Rolex, have already established their own, more rigorous internal standards, which raises the question of whether COSC is merely catching up. Despite the competitive landscape, the new certification holds potential value for smaller brands seeking to assure consumers of their products' quality. The presence of a third-party certification could help build trust, particularly for brands that primarily operate online and lack a physical retail presence. As the market evolves and more brands aim to enhance their reputations, the COSC Excellence Chronometer Certification could offer an additional layer of validation, helping both brands and consumers feel more secure in their choices.
