IWC launches series dedicated to inspirational women
IWC Schaffhausen has launched a new global content series titled IWC.Inspired., aimed at celebrating the achievements of women who purposefully manage their time. The series reflects the brand's values of precision and innovation, showcasing how successful women balance ambition and creativity in their lives. It features a combination of video storytelling and live events, providing intimate insights into the lives of remarkable women, including skincare expert Melanie Grant, Peanut founder Michelle Kennedy, and British model Jodie Kidd. The initiative seeks to position women prominently within the conversation around luxury watches, moving beyond traditional marketing strategies that often target them as mere consumers. IWC has a long history of designing timepieces specifically for women, dating back to the 1870s when they created early pocket watch prototypes. The series aims to honor those who masterfully use their time, aligning with IWC's commitment to excellence and innovation in watchmaking.
