Jacob & Co Named Fastest Growing Swiss Watch Brand Of 2025
Jacob & Co. has been recognized as the fastest growing Swiss watch brand of 2025, according to the Ninth Annual Swiss Watcher report by Morgan Stanley and LuxeConsult. The brand achieved remarkable growth with revenues reaching $180 million, marking a 14% increase from the previous year, and unit sales rising by 24% to 3,975 watches. This performance stands out in a year when the overall Swiss watch industry faced declining exports and sales, positioning Jacob & Co. at number 27 globally among Swiss watch brands by turnover as it approaches its 40th anniversary. The growth can be attributed to a strategic transformation initiated in 2021 that included product diversification, a broader price range, and a revamped global distribution model. In 2025, the brand launched over 30 new timepieces, including complex models like the Bugatti Tourbillon and the Astronomia Four-Axis Tourbillon. Additionally, retail expansion played a significant role, with 38 new stores opening worldwide, including five dedicated boutiques, enhancing their global reach and accessibility.
