Jaeger‑LeCoultre Brings “The Reverso Stories” Exhibition to Miami Design District
Jaeger‑LeCoultre is presenting an immersive pop‑up exhibition titled “The Reverso Stories” in Miami’s Design District from May 21 to 31, 2026. Hosted at Sweet Bird North, the free event showcases four thematic chapters—Story of an Icon, Story of Design, Story of Innovation, and Story of Craftsmanship—featuring rare archival pieces, contemporary high‑jewelry watches, and the complex Reverso Hybris Mechanica Caliber 185 with its four dials. Visitors can enjoy guided tours, a live perlage demonstration, and collaborations with artists such as Olivecoat, who provides a narrative comic, and Yiyun Kang, who contributes a large‑scale 3D video sculpture inspired by the Golden Ratio. The exhibition also highlights culinary contributions from world‑renowned pastry chef Nina Métayer, who created a Miami‑specific tropical smoothie called “Splendeur Tropicale.” In parallel, Jaeger‑LeCoultre operates a private client lounge, “The Salon,” at The Moore Miami, offering appointments and consultations ahead of the brand’s new boutique opening later in the summer. The pop‑up runs daily with extended hours on weekends, providing ample opportunity for watch enthusiasts and design lovers to explore the storied legacy of the Reverso collection.
Buying Time Analysis: The exhibition showcases Jaeger‑LeCoultre’s heritage and innovation, reinforcing brand presence in the US market and building anticipation for its new Miami boutique.
