Jaeger-LeCoultre Chadstone boutique now open
Jaeger-LeCoultre has opened its first boutique in Chadstone, Melbourne, marking the brand's second standalone location in the city and introducing a new boutique concept in Australia. This opening follows a period of growth for luxury watch brands in Chadstone, which has become a hub for watch collectors, offering a diverse range of high-end boutiques. The new Jaeger-LeCoultre space is designed to reflect the tranquility of the Vallée de Joux, using organic materials and natural colors to create a warm and luxurious atmosphere. The boutique showcases a wide range of Jaeger-LeCoultre's collections, including iconic pieces like the Reverso and the adventure-ready Polaris. Unique features of the boutique include a Personalisation Wall and an interactive Strap Bar, allowing collectors to customize their watches. A VIP Lounge is available for private viewings, while the centerpiece of the boutique is a perpetual clock, the Atmos. Located at Shop 479 in Chadstone, the boutique offers a less hectic luxury shopping experience compared to Collins Street, making it convenient for visitors and collectors alike.
