Jaeger-LeCoultre's Made of Makers Embraces Middle Eastern Influence
Jaeger-LeCoultre's "Made of Makers" program has ventured into an unexpected collaboration between Emirati photographer Hussain Al Moosawi and Saudi digital artist Mona Algwaiz. This partnership, titled "Bridge in Time," merges traditional Middle Eastern design with futuristic digital interpretations. Al Moosawi captures intricate architectural and urban details through his photography, while Algwaiz uses AI to extend these images into imagined futures, creating a dialogue between cultural heritage and innovation. Their work reflects on how the past and future coexist, harmonizing with Jaeger-LeCoultre's mission to balance tradition with modernity. The collaboration highlights the tension between continuity and transformation, merging archival motifs with speculative cityscapes. Through their immersive compositions, Al Moosawi and Algwaiz explore the preservation of cultural identity amidst innovation, prompting viewers to reconsider how heritage can survive in a rapidly evolving world. The Reverso watch serves as a metaphor for this concept, embodying the ability for past and present to coexist, much like the composite images created by the artists, which invite contemplation on the evolving nature of identity and culture.
