January 2026 Watch Market Update | WatchCharts
The January 2026 Watch Market Update reveals a positive trend in the watch market, with the WatchCharts Overall Market Index increasing by 1.1% in December 2025. Notable brands such as Patek Philippe, Tudor, and Rolex showed significant gains, highlighting a stabilization and recovery in the secondary market. Tudor emerged as the top performer with a 3.2% increase, while Patek Philippe continued its upward trajectory with a remarkable 12.3% appreciation for the entire year. The report also notes a mix of performance among collections, indicating varied responses to market conditions. As the new year began, retail prices saw another round of increases, primarily driven by rising production costs and higher tariffs in the U.S. Tudor and Rolex led the price hikes with increases of 7.4% and 6.2%, respectively. Despite recent gains in the secondary market, these retail price adjustments have lowered value retention figures for most brands compared to previous years. The report highlights a complex market landscape where external factors such as tariffs and currency fluctuations play a significant role in pricing strategies and overall market health.
