Jewelry Is a Golden Opportunity for Watches of Switzerland
The piece highlights the growing significance of jewelry within the Watches of Switzerland Group, noting that while jewelry currently accounts for only 13% of total sales, it represents a key opportunity for future growth. The company’s FY26 report shows an increase from 8.5% in 2020, and recent strategic moves—including the acquisition of Roberto Coin’s North and Central American business and the introduction of a dual‑store concept that separates watches and fine jewelry while allowing shared staff and customer flow—underscore a deliberate shift toward expanding the jewelry segment. This new retail format, exemplified by a side‑by‑side store near Philadelphia, aims to attract a broader clientele, particularly women, and to boost higher‑margin gold and diamond sales. By integrating watch and jewelry offerings under distinct facades yet maintaining internal connectivity, the group seeks to enhance customer experience, improve sales balance, and counteract challenges faced by standalone watch boutiques, positioning itself for a stronger multibrand and multisector presence in the luxury market.
Buying Time Analysis: The story highlights jewelry’s emerging significance for Watches of Switzerland, showing its 13% contribution to sales and positioning it as a crucial growth opportunity in a market dominated by watches.
