Just A Minute With DUG
DUG has introduced a remarkable watch that adheres to the stringent "Made in Glashütte" designation while remaining affordably priced under $2,000. This label requires that over 50% of the watch's value is produced in Glashütte, encompassing manufacturing and finishing work. DUG's Purist Type 1 and Type 2 models not only meet this standard but also do so without the exorbitant prices typically associated with such craftsmanship, which often starts at $20,000. The watches are designed with simplicity in mind, featuring clean lines and user-friendly options like quick-release straps. The timepieces are powered by DUG’s caliber 400 movement, which is based on Sellita and features in-house finishing that enhances reliability and serviceability. The minimalist design philosophy of the Purist models respects German watchmaking traditions without unnecessary embellishments or inflated pricing. DUG provides a genuine and accessible entry point into the world of Glashütte watches, appealing to collectors who appreciate authenticity and quality without the luxury tax.
